CREDITS: Concept Development | Design | Animation: Camila Gómez Gómez 

chandelier (2016)

This are some style frames from a kinetic typographic exercise for the Time-Based Typography Class at SCAD (Savannah College of Art and Design). The design brief given required us to design based on the lyrics from any song; which in this case is 'Chandelier' by Sia.

Concept: 

The idea was to depict the nostalgia and sadness of the song trough the use of color. By applying high contrast in color and typography sizes, the intension was to express the feeling of loneliness even when being surrounded by people, there are also isolated elements with a lot of negative space to reinforce that message.